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Our media buyers have over 50 years of combined experience in tackling all aspects of traditional media sources ranging from local and national television, radio, print, specialized direct mail and outdoor. Our team of creative professionals produces stunning work that gets your school noticed.
Cost-effective deployment of your dollars to target your specific demographic is tied together from the moment we conceive of an idea through its to its delivery to the public.
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Creative
EdExperts believes that effective media starts with compelling creative. While everyone has their own interpretation of what works, our team of copywriters, designers and programmers has a track record of success. Our artists aren't "prima donnas" - they realize their designs must produce more than just an award on the wall - but a compelling reason for someone to change their life through education. |
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Direct Mail
Creating effective direct mail that doesn't land in the wastebasket as junk is all about planning and execution. Market research, mailing list accuracy, compelling creative and a "test-measure-adjust" mentality are the elements that produce results. Let us create a custom campaign that recipients will read and take action through various reply mechanism that include toll free numbers, reply cards, and online personalized registration. |
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Outdoor
Out-of-home advertising is a powerful advertising form with the proper creative and placement. EdExperts has vast experience with the leading national and regional outdoor agencies that will help brand your school with captivating ads. The use of toll-free numbers, custom microsites and even low-frequency radio broadcasts have turned traditional billboard advertising into an exciting vehicle to convey your message. |
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Print Ads
EdExperts media planning and buying process includes print advertising, which is a foundational medium for most schools, and often mismanaged. We geo-target campaigns so you can reach the prospects that you are looking for using Standard Rates and Data profiles for each publication considered in the media buy. Our creative department will design print ads that are effective, "call to action" designs that will command attention and compel the reader to act. |
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Radio
Despite some opinions that radio is dead and unable to look good on your schools' marketing reports, EdExperts bucks this trend by developing campaigns that target your niche audience. Reach and frequency combined with a memorable message and an interactive slant can revive this medium for your school. Our creative partner, Hi-Voltage, has pinned this as an art form. Check out our creative portfolio to hear the difference. |
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Television
Media buying experience is crucial and is key to any successful ad campaign. Our experienced team of media buyers has access to the latest media management and buying software and maintains close relationships with leading networks, carriers and lead gen providers on a national and local level. EdExperts' isn't everything to everybody; we pride ourselves on exclusively serving the education and adult training markets. |
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